Di Sandhu

An award-winning marketing leader, Di has driven growth for startups and Fortune 500 companies across B2B and B2C sectors in Australia and Asia.
As General Manager at Alley Group, he leads a high-performing team delivering data-driven strategies that empower brands to realise their full potential.
His expertise spans digital strategy, media innovation, commercial growth, and organisational leadership - always underpinned by a focus on operational excellence and client success.
Di studied Marketing and Economics at Monash University. His passion for education has since seen him return as a guest lecturer at RMIT and Melbourne University.
He also speaks at industry events, sharing his experience with industry peers and up-and-coming marketers, reflecting his commitment to nurturing the next generation of talent.
Having lived in Asia, North America and now Australia, Di has a deep appreciation for diverse cultures.
He enjoys travelling and exploring new cuisines with his wife, and outside of work can be found practising martial arts, heading outdoors, or diving into documentaries. He also loves spending time with friends, whipping up cocktails and enjoys a good cookout.
