Erin Hanson

Erin Hanson is an Alley Group SEO Specialist who supports content strategy, on-page optimisation and keyword discovery. She works across e-commerce and service clients, helping shape category structures, on-site content and technical quick wins, with regular reporting guiding next steps. Her work helps turn search insights into measurable growth in organic visibility, rankings, and traffic across brands.
Erin completed a Bachelor of Business (Marketing) at RMIT University. She continues to build her skills through ongoing learning - keeping up with digital and marketing trends, exploring new SEO tools, and applying best practice across client work.
Outside work, Erin keeps active with Pilates and walks. She loves spending quality time with friends and family, trying new restaurants, and hunting for a good iced latte. Come summer, she loves beach days and quick weekend getaways.
