Headshot of Michael Benjamin, Performance Director

Professional

Michael has over a decade of experience in the industry, working across some of Australia’s largest brands. His intimate business knowledge and specialisation have helped clients of all sizes and types. Working cross-channel, Michael has been instrumental in developing client strategies, including omnichannel approaches, value-based leads, and navigating industry changes. When he’s not helping clients, he also spearheads the Alley Melbourne Culture Club, planning team lunches and events.

Education

Michael has a Bachelor of Arts, majoring in Media Communication and Journalism, undertook an Honours thesis in youth media/marketing, and has a Master of Business in Marketing and Management. He keeps up to date with his Google and Meta certifications.

Personal

When Michael isn't working, you can find him exploring Melbourne for the best Reuben sandwich, grabbing an iced latte, or trying the latest restaurants. He loves walks in nature, going to the movies, and spending time with friends.

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