Michaela Calma
Michaela is an Analytics Manager who specializes in GA4, GTM, and end-to-end data architecture. She started her career supporting global brands under the Google Analytics 360 team, gaining deep knowledge of measurement and implementation. Today, she transforms complex data into clear strategies that drive performance and business growth.
Michaela earned her Bachelor of Science in Computer Science from the University of the Philippines, Los Baños. She continues to upkill in Analytics, AI, and related fields, building practical skills she applies directly to client projects. Through ongoing certification, hands-on experimentation, and research, she stays adaptable and confident in an ever-changing digital landscape.
Born and raised in the Philippines, Michaela is a proud mom, gamer, and lifelong learner with a passion for blending data and creativity. She finds joy in gaming, cooking, and the small moments that spark new ideas. Having worked with international brands across APAC, she values collaboration across different cultures and teams. Outside work, she’s either chasing sunsets with her daughter, Bella, or discovering new worlds—both on-screen and off.
