Niharika Dutta
Niharika is a Senior Performance Executive with strong agency experience across e-commerce and high-growth digital brands.
She partners closely with clients to understand their business goals, translate insights into clear media strategies, and drive measurable outcomes across paid channels.
With a data-driven mindset and a hands-on approach to campaign execution, optimisation, and insights, Niharika focuses on building scalable performance frameworks that improve efficiency and deliver meaningful commercial impact.
Niharika holds a Master’s degree in International Business from Macquarie University and a Bachelor of Business from Sri Guru Nanak Dev Khalsa College.
She has complemented her studies with Meta and Google Ads certifications, strengthening her strategic, analytical and paid media skill set.
Outside of work, Niharika is passionate about the environment and animals. In her free time, she volunteers with FOUR paws and World Vision.
She also loves being outdoors and is always down for a hike or a pilates or boxing class. She enjoys spending time with her friends and exploring new rooftop and/or speakeasy bars in Sydney!
