Paula Grossbard
Paula is a Digital Partnership Manager with 15+ years in strategic partnerships, Digital PR and link management across Australia, the UK, the US and global markets.
She is an expert in building high-authority backlinks, managing multi-channel outreach, and driving measurable SEO and ROI results.
Paula is skilled in scaling online visibility, optimising domain authority and executing data-driven campaigns to amplify brand impact worldwide.
Paula holds a Bachelor of Business (HR & Marketing) from The University of Sydney.
She’s certified in Google Analytics and trained in Moz, Ahrefs, and SEMRush, combining her formal education with hands-on experience in digital PR, SEO and strategic partnerships.
Paula grew up in Australian music royalty; her father, Leon Berger, has six ARIA Awards and founded the band Koo De Tah! From a young age, she was immersed in the music world, with her dad even hosting Johnny Farnham for lunch. Her dad’s producer collaborations include working with Jessica Mauboy, Pitbull & Rihanna.
Paula is also an identical twin. Paula and her sister wore name bracelets when they were young to ensure their parents could tell them apart.
Today, she’s a proud mum to Benji, fueled by coffee, pickles & passionfruit and always on the hunt for the best breakfasts while travelling! A lover of art galleries and museums, she collects experiences and lattes along the way.
