Data

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39 "Data" Articles
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Man holding phone with Google Ads logo against background of HTML code.

How to Set Up Custom Metrics in Google Ads for Advanced Tracking

Fraser Moodie - 9 min read
Line graph of marketing forecasting for christmas sales 2023

Marketing Forecasting: How Seasonal Trends Impact Your Conversions

Tahlia Reynolds - 11 min read
Close up iPhone on keyboard displaying the Google Analytics 4 (GA4) app

The Latest Google Analytics 4 (GA4) Reporting Updates You Need to Know

Thom van Wanrooij - 8 min read
Realistic robot pondering how to steal traffic with GA4 logo

How to Identify AI-Referred Traffic in Google Analytics 4

Tahlia Reynolds - 5 min read
Google Agency Awards 2024 Indago Finalist

Indago Celebrates Google Agency Excellence Nomination

Indago Digital - 5 min read
Older female CEO in modern office using programmatic SEO tools to audit her enterprise website.

12 Programmatic SEO Tools for Easier Enterprise Marketing

Tahlia Reynolds - 9 min read
Focused SEO analyst showing client annual drop in CTR and organic traffic report on laptop screen.

Our CTR Benchmarks Reveal 31% Drop in SEO Traffic [2024 AU]

Gary Nissim - 11 min read
Optimising GTM for improved performance and site speed

5 Ways to Improve Google Tag Manager Performance

Nat Taylor - 5 min read
Illustration of woman setting up tags in Google Tag Manager

Tutorial: How to Set Up Google Tag Manager

Luke Ashmore-Delaney - 6 min read
Google Analytics vs Google Tag Manager side by side logos

Truly Understanding the Marriage of GTM and GA4

Ophelia Bernhardt - 7 min read
Phone in hand with Google Tag Manager logo

Google Tag Manager: What is it & Why Use it?

Eoghan Groonell - 5 min read
Magnifying glass over Google Analytics and Tag Manager

Troubleshooting GA4 Data with Google Tag Manager

Luke Ashmore-Delaney - 6 min read
Two employees analysing GA$ reporting data on a desktop screen

How to Create a Report in Google Analytics

Roy Zhai - 7 min read
Man with pen tracking events in Ga4 dashboard

Events vs Key Events in GA4: A Guide to Tracking What Matters

Lewis Torossian - 4 min read
Tablet with logo of Google Analytics 4

5 Benefits of Google Analytics (GA4) for Businesses

Chloe Zheng - 4 min read

Google I/O 2024: The AI Extravaganza – A Marketer’s Recap

Tahlia Reynolds - 9 min read
Google Universal Analytics arrow to GA4

How to Overcome Universal Analytics’ Sunset & Looming Shutdown

Tahlia Reynolds - 5 min read
Close up of mobile displaying Chrome's incognito mode

Navigating Chrome's Block on Third-Party Cookies

Tahlia Reynolds - 9 min read

How to Reduce (Not Set) Value in Your GA4 Landing Page Dimension

Peter Dimakidis - 8 min read

How to View Missing Bounce Rates in GA4

Lewis Torossian - 4 min read

A Comprehensive Guide on GA4 Funnel Explorations

Lewis Torossian - 8 min read

How to Fix Blank Landing Pages in GA4

- 5 min read

Webinar: Understanding SEO and Content

Peter Dimakidis - 3 min read

Webinar: Google Analytics Set Up

Gary Nissim - 3 min read

Webinar: Reporting in Google Analytics

Gary Nissim - 3 min read

Your Complete Guide to Google Analytics 4 (GA4)

Peter Dimakidis - 10 min read

Google Analytics is About to Stop Working

Gary Nissim - 5 min read

Introducing GA4 - What You Need To Know

Peter Dimakidis - 2 min read

UTM codes: track your marketing efforts with ease

Peter Dimakidis - 3 min read

Webinar: Drive Growth with Conversion Rate Optimisation

Peter Dimakidis - 1 min read

Is Conversion Rate Optimisation the Link You're Missing?

Peter Dimakidis - 6 min read

How Python Handles 'Argument Passing'

Peter Dimakidis - 6 min read

How to Survive TP & GDPR in a Cookieless World

Peter Dimakidis - 11 min read

6 Ways to Increase Foot Traffic Using Google Ads

Gary Nissim - 5 min read

How to Get Search Query Performance Data for Every URL

Chloe Zheng - 2 min read

Google performance honours

Peter Dimakidis - 2 min read

How to Use Attribution Modelling in Google Analytics

Peter Dimakidis - 8 min read

How to upload CRM data into Google Analytics without GA 360

Eoghan Groonell - 7 min read

Data Management and Cleansing for Your Data Diarrhoea

Gary Nissim - 7 min read
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