Indago Digital (now Alley Group) Help Launch Credit Simple Australia

Indago Digital (now Alley Group) Help Launch Credit Simple Australia

Today marks the launch of Credit Simple into the Australian market –
but who are Credit Simple, and what problem are they trying to solve for Australia?
Headshot of Gary Nissim, Chief Executive Officer

Written by

Gary Nissim

Published

9 February 2017

Categories

Marketing

Strategy

The credit simple mission

A simple help to consumers & credit

Credit Simple has conducted research that shows Australians are missing out on $8.3 billion by not getting the best deal from banks, energy providers and telcos.

To help consumers save money, Credit Simple will provide their customers with a free credit score so that they can see how they stack up financially.

Let’s hear from Credit Simple CEO David Scognamiglio.

Our research shows 85 per cent of people reckon that they should be able to get a better deal with a good credit score, but not everyone realises they actually can. Our mission is to help people feel empowered to own and use their credit information to their advantage.”



“We want to give all Australians access to great deals that may otherwise only be available to what we call credit unicorns – those with extremely high scores. Whether it be a lower rate on a personal loan or a great credit card deal, we want to make unicorn-style deals accessible to everyone in Australia, whatever their score.”



“Aussies can take plenty of simple steps to improve their credit scores. We’ve categorised scores into profiles that help Aussies see what they can do to get to the next level.” 


– Mr Scognamiglio.

Alley Group proudly supports Credit Simple across SEO, SEM, Google Analytics and Social Media.

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Headshot of Gary Nissim, Chief Executive Officer

Written by

Gary Nissim
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