Digital Marketing News & Guides - Alley Group

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Acquisition

Photo of stage, speaker and screen at Google's Search Central Live event in Sydney.

What We Learnt From Google's Search Central Live Event in Sydney

Jemima Officer - 7 min read

Hero image with title of article and hand drawn AI graphic

AI Search Optimisation: What You Don't Need To Do

Jemima Officer - 9 min read

Collage hands holding phone surrounded by AI chatbot bubbles.

Why Your Virtual Assistant is Your Best (and Cheapest) CRO Tool

Nitin Karunakaran - 7 min read

Data

A screen with ChatGPT interface on it and magnifying glass icon

AI Visibility Isn’t About Traffic: Measuring Brand Authority in Generative Engines

Tahlia Reynolds - 13 min read

How to Set Up Custom Metrics in Google Ads for Advanced Tracking

Nat Taylor - 9 min read

Line graph of marketing forecasting for christmas sales 2023

Marketing Forecasting: How Seasonal Trends Impact Your Conversions

Tahlia Reynolds - 11 min read

Marketing

Photo of stage, speaker and screen at Google's Search Central Live event in Sydney.

What We Learnt From Google's Search Central Live Event in Sydney

Jemima Officer - 7 min read

Hero image with title of article and hand drawn AI graphic

AI Search Optimisation: What You Don't Need To Do

Jemima Officer - 9 min read

Collage hands holding phone surrounded by AI chatbot bubbles.

Why Your Virtual Assistant is Your Best (and Cheapest) CRO Tool

Nitin Karunakaran - 7 min read

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Strategy

Collage hands holding phone surrounded by AI chatbot bubbles.

Why Your Virtual Assistant is Your Best (and Cheapest) CRO Tool

Nitin Karunakaran - 7 min read

Two phones displaying example of ChatGPT ads

ChatGPT Ads Are Coming: Here’s What To Expect

Nat Taylor - 7 min read

A screen with ChatGPT interface on it and magnifying glass icon

AI Visibility Isn’t About Traffic: Measuring Brand Authority in Generative Engines

Tahlia Reynolds - 13 min read

Design

Illustration of male and female designer creating mobile display

A Step-by-Step Guide: 7 Phases of Your Website Content Plan

Brίd Flynn - 14 min read

Google I/O 2024: The AI Extravaganza – A Marketer’s Recap

Tahlia Reynolds - 9 min read

7 Tips for Practicing Sustainable Web Design

Tahlia Reynolds - 5 min read

Team

Photo of stage, speaker and screen at Google's Search Central Live event in Sydney.

What We Learnt From Google's Search Central Live Event in Sydney

Jemima Officer - 7 min read

Google Agency Awards 2024 Indago Finalist

Indago (now Alley Group) Celebrates Google Agency Excellence Nomination

Alley Group - 5 min read

Two female Indago employees smiling at laptop

What Our FY24 Staff Survey Tells Us About Job Satisfaction

Alley Group - 4 min read

Social media

Learn how to win on YouTube with our creative guide

Nat Taylor - 8 min read

5 Reasons Why Your Business' Social Media Needs An Expert

Elizabeth Harmon - 4 min read

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