AI Optimisation Services
Go beyond traditional SEO with Australia’s award-winning AI optimisation agency
We've audited how AI platforms recommend brands and found that AI search and SEO rely on the same core signals — just in different places.
After working on AI visibility strategies for some of Australia's largest brands, we've built a clear picture of how LLMs form recommendations and what it takes to shift a brand's position within them.
That's the intelligence we bring to every AI optimisation engagement. We work within your existing SEO strategy, identifying the gaps your current foundations aren't yet closing for AI, and filling them in a way that strengthens your broader search performance.
Because ranking is one thing. Being recommended is another.
Our four-phase AI optimisation process
We benchmark your brand across AI platforms, measuring AI share of voice, mentions, and citations against your closest competitors.
We map the topics driving recommendations in your space, identifying where your brand leads, where it's competitive, and where competitors are pulling ahead.
We build a phased plan targeting the highest-impact gaps across content, technical optimisation, and authority building, layered on top of your existing SEO strategy.
We track AI-referred traffic, citation growth, and organic search performance using Otterly.ai alongside a broader suite of SEO tracking and optimisation tools. This allows us to measure how AI visibility influences search performance, engagement and conversions, ensuring every optimisation is tied back to meaningful commercial outcomes.
How we build AI visibility for your brand
We identify the queries and topics where your brand is underperforming in AI responses and build content to close those gaps. That includes comparison pages, buyer guides, "best for" narratives, and "why choose" content structured around the way LLMs pull information.
We implement schema markup across products, categories, and store pages, and enrich key pages with use-case attributes and structured data that allow AI platforms to match your brand to the right queries, in the right context, with confidence.
AI platforms recommend brands with a credible, consistent presence across the sources they trust. We build that presence through editorial placements and community platform engagement that signal to LLMs your brand is the authoritative answer.
Real brands, real results
We created a dedicated “Why Choose Us” page built around the client’s key differentiators, service strengths, and trust signals.
Shortly after launch, the page became the second most cited URL for the brand on ChatGPT (behind only the homepage). It outperformed several high-traffic commercial and informational pages already established on the site.
Our content team produced a series of buying guides and blog articles built around commercial search intent and conversational search behaviour. Within three weeks of publishing, they were already appearing in citations across multiple LLM platforms.
The client also moved from third place to first place on the brand visibility index, overtaking several established competitors soon after the new content went live.
Explore our related products
Our recent SEO projects
Robert Half
How we achieved a 138% increase in year-on-year organic traffic for Robert Half by combining technical SEO, content and outreach.
Travelex
How our competitor analysis revealed a content gap opportunity that created a 57% increase in site-wide organic traffic.
CareerOne
How our SEO experts improved CareerOne's SEO visibility by 240% and doubled their keyword rankings on the first page of Google.
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